My CIO Blog
- How to pitch your product for review in 10 thoughtful steps October 27, 2017Before my husband buys anything, he researches for up to two years. Two years! (I am admittedly less thorough and I sometimes regret it.) The time frame fluctuates based on the price of the item, but sometimes it has to do with the newness of the product in general. New backpack? That’s fairly quick (low […]
- Imitatie is de meest oprechte vorm van vleierij September 25, 2017I'm not a big fan of copying, and I try to use limited portions for reference in my writing. I'd say it's that I prefer writing in short form rather than long over-pontificating.My opinion on imitation in terms of PR, marketing and advertising also differs from many others. There are those who subscribe to the […]
- Imitation is the sincerest form of flattery June 27, 2017I’m not a big fan of copying, and I try to use limited portions for reference in my writing. I’d say it’s that I prefer writing in short form rather than long over-pontificating.My opinion on imitation in terms of PR, marketing and advertising also differs from many others. There are those who subscribe to the […]
- Why Conway, Spicer and Huckabee Sanders deserve appreciation May 12, 2017PR and marketing communications people experience occasional gaffes and nightmare situations. It’s how we learn. I've certainly faced my fair share of face palm circumstances with clients. Thankfully, I’ve been fortunate for it to happen before an interview so I’ve been able to formulate a strategy ahead of time, or it’s been with a journalist […]
- PR nightmares that were disasters waiting to happen April 19, 2017This week’s PR disasters have certainly been covered ad nauseam, I realize that. But I want to make a point I haven't yet seen made in other posts or stories: The real root cause. Let’s start by taking a look at what the week dealt us.First there was Pepsi with its ad depicting a model […]
- Crisis communications must be ongoing, not project-based March 27, 2017In the wake of the tragic fire at the Oakland warehouse known as the Ghost Ship, the city recently hired a public relations firm for a “6-month deal worth up to $90,000, to serve as official media consultants and spokespeople.” Comments and news reporters have noted that while it’s expected for businesses to hire a […]
- De invloed van social media op politiek en nieuws March 23, 2017The campaign and election of 2016 was unprecedented in so many ways; news reporting and social media has forever changed the way candidates campaign and citizens vote. I think mistrust of the media and the divide between parties is the most noticeable - and worrisome - shift for voters, with coverage of 'fake news' continuing […]
- How social media influences political participation and news consumption March 2, 2017The campaign and election process of 2016 was unprecedented in countless ways, from the size of the initial GOP field (US News called it “the largest primary field of the modern era”), televised debates that hit record viewership numbers, the divide created between the Democratic and Republican parties, and the level of dirt and finger-pointing […]
- 5 qualities for successful PR pros February 17, 2017If you are in PR or have a friend who is, you know the profession is swiftly evolving, a vastly different practice than it was 20 (even 10) years ago. Long gone are press tours spanning the continent or globe, following a schedule from content and image creation to meetings, follow-up and (hopefully) coverage. Shrinking […]